Want to know one of the best ways to get someone’s attention?
Send them a thank you–in the mail.
My team and I are always saying “thank you” in our business. In fact, one of the most successful activities we have done as it relates to business development is to send an initial email about the work we do and if people click into the links for more information, we follow-up with a thank you.
Human nature is often consistent, and the fact of the matter is that people appreciate being thanked for taking a few moments of their time to do what you want them to do.
Recently, we were in a meeting with a client with one of our clients in our marketing division, and we spoke about another technique that we use. A thank you in the mail with the personal touch. I’ve written about this in the past, but it works–well–and yet in the digital age, so many people hear that this is an excellent way to communicate with older audiences above the age of 40, which is almost like magic, but they never try it out for themselves.
Job Interview Follow-up
I know that Millennials seem to think that putting pen to paper is one of the worst things they can do; it’s like going to the dentist. Maybe even worse! But, not too long ago, I heard about a Millennial that interviewed with a manager that was in his 50’s. Like any smart interviewee, he knew that he had to follow-up on an excellent interview with an acknowledgment. But, he didn’t send the email as we expect in today’s day and age.
Instead, he penned a note into a professional card and then walked it over to the UPS office and sent it for overnight delivery. The manager received the personalized note card and not too long after–the candidate got the job.
Why did he get the job, aside from the fact that he was a talented candidate?
He got the job, it turns out, when the manager told him later when he was working on staff, that the manager appreciated the receipt of the personalized card. The candidate edged out other talented and qualified candidates because he went a step further and did it creatively.
It demonstrated the job candidate was serious about the job.
The personalized note, which was taken to UPS, set the candidate apart from the rest and showed the manager he was willing to go the extra mile.
Finally, and very importantly, Generation X grew up receiving mail from the postman–not emails. So, the manager told the candidate he hired that it demonstrated he understood what resonated with him. And, since the job was in sales, the candidate proved that he was willing to understand what motivated the other person, and not limit himself to what he preferred.
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